Why Sellers Are Choosing Virtual Staging Over Traditional Home Staging

What’s so great about virtual staging and why is it on the rise? Find out why more sellers are choosing virtual staging over traditional home staging.

If you’ve bought or sold a home in the last few years, you’ve felt the winds of change in the real estate market. It’s not only about fluctuations in home inventory, or ups and downs in interest rates.

Real estate is going virtual! And the transformation from traditional to virtual didn’t just begin yesterday.

We’ve exchanged print marketing for digital marketing. Most shoppers get their first look at homes for sale by clicking a mouse instead of poring over the real estate section in the Sunday newspaper. Sellers (and buyers) are even using virtual real estate brokers.

Many sellers love a popular marketing tool known as virtual staging.

If you haven’t heard of it, here’s your chance to learn about why sellers are choosing virtual over traditional home staging. Keep reading and see if you don’t get excited about this intriguing sales and marketing tool!

Virtual Staging

When a real estate agent suggests staging your home, what comes to mind?

Moving all the furniture around? Giving your home a deep clean? Maybe you grab your brush and go for the latest trendy paint colors.

It’s one thing to refresh a home with a coat of paint and professional cleaning. Then you can stage with your furniture and a few tasteful accents. Traditional staging works if you own a houseful of high-end furnishings.

But if your décor is a little blah, or if you’ve already moved out of your home, traditional staging isn’t as effective.

Empty homes offer little in the way of curb appeal. Remember, before most buyers ever see the yard and front entryway, they’ve seen inside through an online real estate website. Those empty rooms look like boring boxes.

Welcome to virtual staging!

A professional photographer takes real photos and then uses software to change the furnishings and other décor. Sellers like the way virtual home staging creates the wow factor.

And while virtual home staging may be new to you, it’s not new to the real estate field. Remember the last recession? People lost homes and many abandoned them altogether.

Back then, virtual staging helped both homeowners and banks make abandoned properties look better in one or two clicks.

Stand Out in the Crowd

Sellers also like this method of home staging because it can make a property stand out.

A well-staged listing shows a home with high-quality furniture and professionally decorated rooms. Stage virtually and help buyers fall in love with the home they want rather than the one they see in person.

Virtual staging can connect buyers emotionally to your home. No buyer can resist seeing a home in person when they’ve already formed a connection virtually.

Sellers also like the fact that a skilled photographer can showcase the most attractive features of a home. It’s like creating eye candy. Once a buyer sees that marble floor, they can’t wait to walk on it.

Help Prospective Buyers Dream

Buyers may “ooh” and “aah” over a beautifully decorated home. But at the end of the real estate tour, they won’t remember much about a seller’s taste in décor (unless it’s dreadful). A buyer does, however, remember what they see on a virtual tour.

When a designer creates a virtual room, they replace the existing furnishings and artwork. They virtually redecorate a room, or entire home, usually with neutral design choices. They do this with the goal of helping a prospective buyer visualize themselves in the home.

Show the Home to More Buyers

People can buy just about anything online, including homes. Yes, you can buy manufactured homes, tiny homes, and motorhomes online without ever physically seeing them first. With a few clicks, your new home is paid for and possibly, shipped right to you.

Okay, that may be a bit dramatic, but home buyers do shop online first when looking for their dream home.

When a seller uses virtual home staging, they can get their listing in front of more prospective buyers. The key is catching the buyer’s interest.

Construct a listing with photos of rooms filled with worn furnishings, faded wall paint, and outdated kitchen and bathroom fixtures. Most buyers will click on through to the next listing.

Go virtual and help a buyer create the home they dream of living in, even if it’s partially within their mind.

Change A Home’s Look

The real beauty of virtual staging a home lies in the ability to change not only the look of a room, but its function as well.

For example, imagine the non-descript extra bedroom. Using traditional home staging, there’s not much a seller can do with the spare room.

Use a virtual tool and, voilà, the spare bedroom transforms into a nursery, study, or man cave.

Remember, not every prospective buyer has the same taste. Virtually redesign and redecorate a room or an entire home. Then a seller can reach a larger buyer audience, no matter what their design style.

It’s About Selling

No seller wants their home to sit and languish on the market. And all sellers hope to sell for their listing price—or at least as close to it as possible.

Real estate agents think staging a home has a positive effect on the length of time a home stays on the market. But whether virtual staging means more money in the bank isn’t as clear. Since a virtual home staging likely won’t cost as much as the traditional method of staging, the money saved could feasibly end up in the seller’s pocket.

One thing a seller can bank on, however, is the potential increase in buyers who look at their listing. They can also count on more buyers being able to imagine life in the seller’s home, which could lead to an offer.

Ready to Stage Your Home?

For the seller looking for the biggest bang for their buck, virtual staging can work as an asset when selling a home. Instead of the empty white box, prospective home buyers can dream a little when they view the home online.

If you’re the seller, you can appeal to a wide array of home buyers when staging a home virtually. While you may not necessarily see a huge increase in sales price, you may enjoy the benefit of your home selling relatively quickly.

Considering listing your home? Get in touch with us. We’d love to help you sell your home faster.

7 Reasons Virtual Staging Helps New Construction Homes Sell Faster

When working with a homeowner to sell their home or a buyer, you know all the tricks and steps it takes to make your clients happy. As a realtor, you know what it takes to get a home sold fast and for a price everyone can agree on. However, some of the best tricks for selling a home fast at a good value require the buyer to put in a bit more money for the sale.

When the client can’t pay for all the marketing tactics needed, you’ll need to start looking for alternatives. This is where virtual staging benefits come into play. One way relators get homes sold fast is by staging them, but this can cost thousands of dollars.

Instead, consider using virtual staging, which is more affordable and offers some other benefits as well. Curious to learn more about how virtual staging can help you and your clients sell their homes? Continue reading below to learn everything you need to know about how virtual staging helps sell a home faster and other benefits!

Of course, this way of presenting properties to clients is very new and may be confusing to get your head around.


1. Customized for Your Buyer

Virtual staging allows you to create a customizable experience to wow your buyers. Your first step is to determine what the buyers are looking for in a home. What’s their style or other personal preferences?

Once you’ve gathered some information on what the buyer is looking for, you can then create the perfect home for them by using virtual staging. If you’re working with a buyer, talk to them about what they want in a home. You can then create the home of the dreams in virtual reality.

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Sell Real Estate Listings Faster: Your Guide to Understanding Digital Staging

Are you still marketing real estate in the classified section of your local newspaper? Probably not because like most realtors, you now use a range of online marketing resources.

Today instead of blurry, grainy images, you can showcase your listings with sharp, detailed images.

But wait, what about those challenging properties—the vacant, the worn out, and the ones with tenants living in them? The homes all agents wonder how they’ll ever encourage buyers to look at.

The answer is digital staging.

While it’s not a new technology, it’s grown up over the last few years. If you’ve not considered virtual staging solutions for the homes you’re listing, this post is for you. It’s also for agents who aren’t quite sure how it works and if it’s worth it.

Read our short guide and look at real estate through a different set of lenses.

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Attract Potential Clients with 3D Architectural Rendering

3D architectural rendering services are a fantastic way of improving your marketing campaigns for any given building or property.

In fact, It is common knowledge that people are much more engaged with visual representations over swathes of data.

Looking at top-down blueprints compared to 3D maps of a potential property is much more engaging. This is why rendering services in the real estate industry has become a game-changer.

Of course, this way of presenting properties to clients is very new and may be confusing to get your head around.

However, the benefits are many – we’ve listed some of the ways in which 3D architectural rendering can help your efforts.

1. Attracting Clients With 3D Renders

The brain is wired to favor particular shapes, oftentimes more than others.

When using 2D images to present a potential property, it is difficult for clients to get a true idea of the dimensions of said property.

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Outdated Kitchens Made Pretty With Virtual Staging

The kitchen is the heart of any home. With kitchen design trends changing every year, older homes with outdated kitchens become harder to market. That’s where PadStyler Virtual Remodeling comes in. We help you showcase the true potential of any property with a virtually updated kitchen. 

Marketing Tip: You can also include remodeling contractor estimates for potential buyers to renovate the kitchen  



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