Why Sellers Are Choosing Virtual Staging Over Traditional Home Staging

What’s so great about virtual staging and why is it on the rise? Find out why more sellers are choosing virtual staging over traditional home staging.

If you’ve bought or sold a home in the last few years, you’ve felt the winds of change in the real estate market. It’s not only about fluctuations in home inventory, or ups and downs in interest rates.

Real estate is going virtual! And the transformation from traditional to virtual didn’t just begin yesterday.

We’ve exchanged print marketing for digital marketing. Most shoppers get their first look at homes for sale by clicking a mouse instead of poring over the real estate section in the Sunday newspaper. Sellers (and buyers) are even using virtual real estate brokers.

Many sellers love a popular marketing tool known as virtual staging.

If you haven’t heard of it, here’s your chance to learn about why sellers are choosing virtual over traditional home staging. Keep reading and see if you don’t get excited about this intriguing sales and marketing tool!

Virtual Staging

When a real estate agent suggests staging your home, what comes to mind?

Moving all the furniture around? Giving your home a deep clean? Maybe you grab your brush and go for the latest trendy paint colors.

It’s one thing to refresh a home with a coat of paint and professional cleaning. Then you can stage with your furniture and a few tasteful accents. Traditional staging works if you own a houseful of high-end furnishings.

But if your décor is a little blah, or if you’ve already moved out of your home, traditional staging isn’t as effective.

Empty homes offer little in the way of curb appeal. Remember, before most buyers ever see the yard and front entryway, they’ve seen inside through an online real estate website. Those empty rooms look like boring boxes.

Welcome to virtual staging!

A professional photographer takes real photos and then uses software to change the furnishings and other décor. Sellers like the way virtual home staging creates the wow factor.

And while virtual home staging may be new to you, it’s not new to the real estate field. Remember the last recession? People lost homes and many abandoned them altogether.

Back then, virtual staging helped both homeowners and banks make abandoned properties look better in one or two clicks.

Stand Out in the Crowd

Sellers also like this method of home staging because it can make a property stand out.

A well-staged listing shows a home with high-quality furniture and professionally decorated rooms. Stage virtually and help buyers fall in love with the home they want rather than the one they see in person.

Virtual staging can connect buyers emotionally to your home. No buyer can resist seeing a home in person when they’ve already formed a connection virtually.

Sellers also like the fact that a skilled photographer can showcase the most attractive features of a home. It’s like creating eye candy. Once a buyer sees that marble floor, they can’t wait to walk on it.

Help Prospective Buyers Dream

Buyers may “ooh” and “aah” over a beautifully decorated home. But at the end of the real estate tour, they won’t remember much about a seller’s taste in décor (unless it’s dreadful). A buyer does, however, remember what they see on a virtual tour.

When a designer creates a virtual room, they replace the existing furnishings and artwork. They virtually redecorate a room, or entire home, usually with neutral design choices. They do this with the goal of helping a prospective buyer visualize themselves in the home.

Show the Home to More Buyers

People can buy just about anything online, including homes. Yes, you can buy manufactured homes, tiny homes, and motorhomes online without ever physically seeing them first. With a few clicks, your new home is paid for and possibly, shipped right to you.

Okay, that may be a bit dramatic, but home buyers do shop online first when looking for their dream home.

When a seller uses virtual home staging, they can get their listing in front of more prospective buyers. The key is catching the buyer’s interest.

Construct a listing with photos of rooms filled with worn furnishings, faded wall paint, and outdated kitchen and bathroom fixtures. Most buyers will click on through to the next listing.

Go virtual and help a buyer create the home they dream of living in, even if it’s partially within their mind.

Change A Home’s Look

The real beauty of virtual staging a home lies in the ability to change not only the look of a room, but its function as well.

For example, imagine the non-descript extra bedroom. Using traditional home staging, there’s not much a seller can do with the spare room.

Use a virtual tool and, voilà, the spare bedroom transforms into a nursery, study, or man cave.

Remember, not every prospective buyer has the same taste. Virtually redesign and redecorate a room or an entire home. Then a seller can reach a larger buyer audience, no matter what their design style.

It’s About Selling

No seller wants their home to sit and languish on the market. And all sellers hope to sell for their listing price—or at least as close to it as possible.

Real estate agents think staging a home has a positive effect on the length of time a home stays on the market. But whether virtual staging means more money in the bank isn’t as clear. Since a virtual home staging likely won’t cost as much as the traditional method of staging, the money saved could feasibly end up in the seller’s pocket.

One thing a seller can bank on, however, is the potential increase in buyers who look at their listing. They can also count on more buyers being able to imagine life in the seller’s home, which could lead to an offer.

Ready to Stage Your Home?

For the seller looking for the biggest bang for their buck, virtual staging can work as an asset when selling a home. Instead of the empty white box, prospective home buyers can dream a little when they view the home online.

If you’re the seller, you can appeal to a wide array of home buyers when staging a home virtually. While you may not necessarily see a huge increase in sales price, you may enjoy the benefit of your home selling relatively quickly.

Considering listing your home? Get in touch with us. We’d love to help you sell your home faster.


Padstyler acquires Blue-Sketch, Award Winning Virtual Staging and 3D Architectural Rendering company

Austin, TX – New Orleans, LA – March 6th, 2020

Padstyler, a leading Virtual Staging provider today announced the completion of acquisition of Blue-Sketch, a renowned New Orleans company creating high quality architectural visualization solutions for the luxury real estate industry. The acquisition will strengthen Padstyler’s already leading position in the field of Virtual Staging and 3D Architectural Visualization.

Blue-Sketch was founded in 2016 to serve the growing number of 3D camera technologies in real estate. Combining her background in technology and entrepreneurship, the founder Petra Soderling was quickly able to build a product portfolio that utilized 3D models’ technical capabilities.

Offering Schematic Floor Plans, Architectural Renderings, and Virtual Staging solutions, Blue-Sketch has delivered digital marketing packages to over 6000 real estate listings. Blue-Sketch received the ‘Best of Houzz in Customer Satisfaction’ award in 2017, 2018, 2019, and 2020.

Padstyler will continue to serve the Blue-Sketch clientele with the same attention to high quality both in its products as well as customer service.

Says CJ Singh, Founder and CEO of Padstyler: “We are happy to be able to welcome the Blue-Sketch platform into Padstyler. The same values on great, purposeful and functional design, impeccable technical execution, and most importantly personalized customer service have driven us forward and enabled Padstyler to become a leader in our field.”

“I have great confidence in Padstyler’s capability to take the Blue-Sketch experience forward. Our existing clients, designers, and partners will be able to carry on their work knowing the same philosophy on aesthetics, architecture, and business ethics prevail.” says Petra Soderling, Founder of Blue-Sketch.

For more information:

Padstyler LLC: CJ Singh, CEO

Email: cj@padstyler.com

Blue-Sketch: Ismo Rantala, acting CEO

Email: ismo@blue-sketch.com


Virtual Staging Rescues A $7 Million Los Angeles Listing

At PadStyler, we have helped sell thousands of properties across the country using our Virtual Staging service. We always tell our clients that they should never be selling poorly furnished properties buyers cannot look beyond the decor to see the true potential of the space.  

Believe it or not, poorly furnished homes are harder to sell than not having any furniture at all. 

Every now and then we come across a property that is so expensive yet so poorly furnished, that we stop and question what the owners and the listing agent were thinking.

This Los Angeles home was listed for $7,750,000 and it is an example of sellers underestimating the power of Home Staging and beautifully furnished spaces to marketing high end properties. 

Here is how PadStyler Virtual Staging transformed this property to make it look like the multimillion dollar home that it is. 

Continue reading

Is Virtual Staging Legal?

The advancement in technology has brought about radical and dramatic changes in every aspect of life, and the real estate industry isn’t an exception. In ancient times, the only way people acquire properties is to sit in the office of real estate professionals and tour several properties before you can decide on which to opt for. Now, the case is somewhat different.

Technological advancement has made it possible for prospective home buyers to shop for their favorite properties from the comfort of their homes, on whichever device they desire. Obviously, they are at will to click through a wide range of online listings before they finally get to the stage of scheduling a visit. As a result of this, tech-savvy homeowners are in constant use of numerous tools to get their properties in front of prospective buyers and sell faster.



Continue reading

Virtual Staging Rescues A $10 Million Chicago Listing

At PadStyler, we have helped sell thousands of properties across the country using our Virtual Staging service. We always tell our clients that they should never be selling poorly furnished properties buyers cannot look beyond the decor to see the true potential of the space.  

Believe it or not, poorly furnished homes are harder to sell than not having any furniture at all. 

Every now and then we come across a property that is so expensive yet so poorly furnished, that we stop and question what the owners and the listing agent were thinking.

This Chicago condo was listed for $10,967,275 and it is an example of sellers underestimating the power of Home Staging and beautifully furnished spaces to marketing high end properties. 

Here is how PadStyler Virtual Staging transformed this property to make it look like the multimillion dollar home that it is. 

Continue reading

This $9 Million Las Vegas Listing Was Vacant And We Fixed It

At PadStyler, we have helped sell thousands of properties across the country using our Virtual Staging service. We always tell our clients that they should never be selling vacant or poorly furnished properties because buyers cannot see the true potential of the space.  

You are leaving money on the table whenever you are selling vacant properties.

Every now and then we come across a property that is so expensive but has NO furniture in, that we stop and question what the owners and the listing agent were thinking.

This Las Vegas condo was listed for $8,880,000 and it is an example of sellers underestimating the power of Home Staging and beautifully furnished spaces to marketing high end properties. 

Here is how PadStyler Virtual Staging transformed this property to make it look like the multimillion-dollar home that it is.

Continue reading

Sell Your Home Faster

Sell Your Home Faster! Why Virtual Home Staging is a Must in Today’s Real Estate Market

When you list your home for sale, your top priorities are usually to sell it quickly and to get the highest possible price. While there are many factors that impact whether this happens, one major influencer is home staging.

In fact, according to research done by the National Association of REALTORS®, 22% of sellers’ agents reported a 1% to 5% increase in selling price for homes that had been staged versus those that hadn’t. Another 17% reported increases of 6% to 10%. Many also reported a reduction in the amount of time the homes stayed on the market.

Virtual home staging brings similar results with even less effort!

Not sure what virtual home staging is and how it works? You’re in the right place! Here’s an overview of the process and the answers to some of the most commonly asked questions.

Continue reading

Virtual Staging Rescues A $5 Million Las Vegas Listing

At PadStyler, we have helped sell thousands of properties across the country using our Virtual Staging service. We always tell our clients that they should never be selling poorly furnished properties buyers cannot look beyond the decor to see the true potential of the space.  

Believe it or not, poorly furnished homes are harder to sell than not having any furniture at all. 

Every now and then we come across a property that is so expensive yet so poorly furnished, that we stop and question what the owners and the listing agent were thinking.

This Las Vegas condo was listed for $5,750,000 and it is an example of sellers underestimating the power of Home Staging and beautifully furnished spaces to marketing high end properties. 

Here is how PadStyler Virtual Staging transformed this property to make it look like the multimillion dollar home that it is. 


Continue reading

7 Reasons Virtual Staging Helps New Construction Homes Sell Faster

When working with a homeowner to sell their home or a buyer, you know all the tricks and steps it takes to make your clients happy. As a realtor, you know what it takes to get a home sold fast and for a price everyone can agree on. However, some of the best tricks for selling a home fast at a good value require the buyer to put in a bit more money for the sale.

When the client can’t pay for all the marketing tactics needed, you’ll need to start looking for alternatives. This is where virtual staging benefits come into play. One way relators get homes sold fast is by staging them, but this can cost thousands of dollars.

Instead, consider using virtual staging, which is more affordable and offers some other benefits as well. Curious to learn more about how virtual staging can help you and your clients sell their homes? Continue reading below to learn everything you need to know about how virtual staging helps sell a home faster and other benefits!

Of course, this way of presenting properties to clients is very new and may be confusing to get your head around.

After
Before

1. Customized for Your Buyer

Virtual staging allows you to create a customizable experience to wow your buyers. Your first step is to determine what the buyers are looking for in a home. What’s their style or other personal preferences?

Once you’ve gathered some information on what the buyer is looking for, you can then create the perfect home for them by using virtual staging. If you’re working with a buyer, talk to them about what they want in a home. You can then create the home of the dreams in virtual reality.

Continue reading

Sell Real Estate Listings Faster: Your Guide to Understanding Digital Staging

Are you still marketing real estate in the classified section of your local newspaper? Probably not because like most realtors, you now use a range of online marketing resources.

Today instead of blurry, grainy images, you can showcase your listings with sharp, detailed images.

But wait, what about those challenging properties—the vacant, the worn out, and the ones with tenants living in them? The homes all agents wonder how they’ll ever encourage buyers to look at.

The answer is digital staging.

While it’s not a new technology, it’s grown up over the last few years. If you’ve not considered virtual staging solutions for the homes you’re listing, this post is for you. It’s also for agents who aren’t quite sure how it works and if it’s worth it.

Read our short guide and look at real estate through a different set of lenses.

Continue reading

Attract Potential Clients with 3D Architectural Rendering

3D architectural rendering services are a fantastic way of improving your marketing campaigns for any given building or property.

In fact, It is common knowledge that people are much more engaged with visual representations over swathes of data.

Looking at top-down blueprints compared to 3D maps of a potential property is much more engaging. This is why rendering services in the real estate industry has become a game-changer.

Of course, this way of presenting properties to clients is very new and may be confusing to get your head around.

However, the benefits are many – we’ve listed some of the ways in which 3D architectural rendering can help your efforts.

1. Attracting Clients With 3D Renders

The brain is wired to favor particular shapes, oftentimes more than others.

When using 2D images to present a potential property, it is difficult for clients to get a true idea of the dimensions of said property.

Continue reading