What’s so great about virtual staging and why is it on the rise? Find out why more sellers are choosing virtual staging over traditional home staging.
If you’ve bought or sold a home in the last few years, you’ve felt the winds of change in the real estate market. It’s not only about fluctuations in home inventory, or ups and downs in interest rates.
Real estate is going virtual! And the transformation from traditional to virtual didn’t just begin yesterday.
We’ve exchanged print marketing for digital marketing. Most shoppers get their first look at homes for sale by clicking a mouse instead of poring over the real estate section in the Sunday newspaper. Sellers (and buyers) are even using virtual real estate brokers.
Many sellers love a popular marketing tool known as virtual staging.
If you haven’t heard of it, here’s your chance to learn about why sellers are choosing virtual over traditional home staging. Keep reading and see if you don’t get excited about this intriguing sales and marketing tool!
When a real estate agent suggests staging your home, what comes to mind?
Moving all the furniture around? Giving your home a deep clean? Maybe you grab your brush and go for the latest trendy paint colors.
It’s one thing to refresh a home with a coat of paint and professional cleaning. Then you can stage with your furniture and a few tasteful accents. Traditional staging works if you own a houseful of high-end furnishings.
But if your décor is a little blah, or if you’ve already moved out of your home, traditional staging isn’t as effective.
Empty homes offer little in the way of curb appeal. Remember, before most buyers ever see the yard and front entryway, they’ve seen inside through an online real estate website. Those empty rooms look like boring boxes.
Welcome to virtual staging!
A professional photographer takes real photos and then uses software to change the furnishings and other décor. Sellers like the way virtual home staging creates the wow factor.
And while virtual home staging may be new to you, it’s not new to the real estate field. Remember the last recession? People lost homes and many abandoned them altogether.
Back then, virtual staging helped both homeowners and banks make abandoned properties look better in one or two clicks.
Stand Out in the Crowd
Sellers also like this method of home staging because it can make a property stand out.
A well-staged listing shows a home with high-quality furniture and professionally decorated rooms. Stage virtually and help buyers fall in love with the home they want rather than the one they see in person.
Virtual staging can connect buyers emotionally to your home. No buyer can resist seeing a home in person when they’ve already formed a connection virtually.