The Definitive Guide To 3D Architectural Rendering

The Definitive Guide To 3D Architectural Rendering

3D architectural rendering is an essential tool for architects in modern times.

This is due to the advancement in technology that has allowed them to make designs with more ease. In the olden days, plans would have to be done by hand on blueprints which would lack efficiency and accuracy. Additionally, this would make them harder to rectify as well. 3D rendering has been a blessing for many industries, especially architects. It allows their measurements and proportions to be as accurate as possible. This enables them to visualize their work in advance before it is implemented.

However, 3D architect rendering is not without its challenges. Some of these challenges require a lot of practice, creative skill, technological prowess, and the need to implement a convincing design. In this guide, we will talk about everything you need to know about 3D architectural rendering.

Let’s dive in.

Table of Contents

  1. Understanding Types of 3D Rendering
  2. Understanding Potential Problems
  3. Rendering Techniques
  4. Post-Production


1. Understanding Types of 3D Rendering

Before diving into the details, it is vital to understand the types of 3D rendering. This is to avoid any confusion once we begin understanding how it works. Understanding this will also help you avoid any awkward interview moments where interviewers may ask you basics. By knowing the types of 3D rendering, you can ensure such a scene does not occur and become part of their 3D architectural rendering services.

Understanding Types of 3D Rendering

The two main types of 3D rendering are offline rendering and real-time rendering. Let’s try and understand what each of these is.

Offline rendering refers to when frames are rendered in the form of a still image or sequences of images. It is generally used by architects who want to create photorealistic designs that catch the eye of audiences. You may have often seen such images as concept designs in front of construction sites. The point of these images is to show off as much potential of the plan. Additionally, it must also look realistic so that it looks convincing. The main priority of offline rendering is quality and does not focus on other aspects. Lighting and shading are some examples of offline rendering elements which we will talk about later.

Real-time rendering is another visualization technique that relies on moving images that give the impression of animation. These images are loaded rapidly, giving the effect of real-time movement. You can use it to provide a more detailed appearance of architectural designs. For example, a complex revolving design for a door may be shown more accurately through real-time rendering than offline rendering. Real-time rendering can also help impress clients, which makes it a helpful tool for architects.


2. Understanding Potential Problems

While 3D rendering does bring a lot of advantages and benefits to the table, it also brings potential challenges. It is essential you first understand these challenges before we dive into rendering techniques so you can have a firmer grasp on the topic.

One common mistake that architects tend to make is failing to understand the basic details of the design. This can be anything from floor plans to furniture plans during, for example, 3D apartment rendering. If there is a mistake made during this part, it can cause a lot of hiccups in the whole process. This can lead to disgruntled higher-ups or clients, which may require you to reevaluate the design. In this way, a lot of time and effort may end up being wasted.

Understanding Potential Problems

Another problem arises with the choice of 3D rendering software. There are many software options out there, but it is impossible to choose all of them. You will have to narrow down the options based on various factors such as cost and features. It can be helpful to avail free trials so that you can get a feel for them and choose which one is ideal for you. It would help if you were on the lookout for standard plug-ins: forest packs, floor generators, and vray options, among others. Some of the cheaper software options may not have these advanced features, so you must evaluate all these factors. Keep in mind that you may be rendering various models, such as 3D building rendering.

Now that you have understood the potential problems, we will look at the nitty-gritty details of the actual work or techniques of 3D rendering.


3. Rendering Techniques

This is where we talk about the actual work that is involve in 3D architectural rendering. We will be looking at the basic techniques that go into 3D rendering and newer methods that are getting popular. Understanding these techniques separately will ensure you get a good grasp of them so you can see how they come together to create a 3D model.

Modeling is the first step of any 3D rendering process. The more effort you put into this part of the process, the higher your final rendering’s value. This means adding as much detail as you can to ensure a high level of photorealism. We recommend investing a high percentage of your time in this process.

Textures are another basic yet essential component of 3D rendering. You must pick the right textures for your model to ensure a high level of realism. Otherwise, even if you add a high amount of details to your model, the final render may fail to deliver because of unsuitable textures. It would help if you chose textures that suit the render to make sure the final product provides. You must consider perspective and angles to show off the perfect texture of the final render. Using high res images will also add value to your textures.

Rendering Techniques

The setting is another vital aspect of your render. This involves choosing the perfect backdrop as well as light settings. Lighting is critical for the final presentation of your render, as the lighting and shadow effects make it look realistic and convincing. Having a neatly prepared file can help during this process because you will probably be making many changes. Learning how to choose the appropriate setting can’t generally be define by a set of rules as each model will be different and will require different ones. This is something only experimenting and experience will teach you. An experienced architect can realize what lighting and perspective to choose almost immediately. It is important to note here that you should be wary of reflections. If your model displays metallic objects, then the reflections should be according to the material. If your reflections look off, the final render will not look convincing.

Ray tracing is a more modern feature of 3D rendering software, such as Chaos Vray. Ray tracing refers to the process whereby the software will generate an image by tracing rays of light from a virtual camera and then simulating the effect based on how they interact with various objects. This can involve shadow formation as well. It is an effective technique that can be used to form photorealistic images quite quickly.

A combination of these techniques results in a final render that will give us the final image that we are used to seeing in concepts after post-production. We will discuss post-production in the next chapter.


4. Post Production

Once you have completed the rendering, it is time to add the final touches. This is post-production. The final raw render that you will generate may often have minor flaws that need to be rectified.

Post-production changes could be anything from colors and details that may need to be touched up. Sometimes, bigger changes will require, such as changing the perspective to improve the final product even more. Some of the elements you may change up may include grass, trees, background, and location. Brightness, shadows, and color contrasts are other features that you may tweak.


Wrapping up

3D Architectural Rendering is a handy tool for architects as it brings in a lot of ease and benefits for them. However, this is not without its problems, as you have seen some of them outlined in this guide. Various techniques are involved in 3D architectural rendering, and we have highlighted the important ones to get the complete picture that this process involves. We hope this guide has been helpful and informative.

We look forward to seeing you diving into 3D architectural rendering and thriving at it.

25 Best Architecture Blogs You Should Be Following In 2021

25 Best Architecture Blogs You Should Be Following In 2021 – Padstyler

There are so many great architecture blogs that it can be hard to know where to start. That’s why we’ve compiled a list of the best architecture blogs you should be following in 2021. This list includes everything from design and construction projects to tips for living in an eco-friendly home. Whether you’re looking for inspiration or want to see what other architects have been up to recently, here’s the list we have compiled of 30 blogs that will keep your finger on the pulse of what’s new in this constantly changing industry.

25 Best Architecture Blogs You Should Be Following In 2021

Following is the list of 25 Best Architecture Blogs You Should Be Following In 2021:

Decoist is a blog that focuses on bringing you the latest unique design ideas and inspiration worldwide. The best thing about Decoist is that it’s very user-friendly, making it easy to find new exciting details and outstanding designs to incorporate into your own home.
Decoist features all sorts of ideas to make your bathrooms, bedrooms, kitchens, or offices look prettier. They bring you furniture and lighting ideas, houses everyone would dream of, and luxury properties that defy the world crisis.

The Design Files
The Design Files is Australia’s most popular design blog. They cover real Australian homes, gardens, art, architecture, craft, interior design, furniture, textiles, homewares, food, and much more!
Founded by Melbourne stylist Lucy Feagins in 2008, over the past 11 years, The Design Files has grown and built an excellent, highly engaged community of readers and social media followers.
The Design Files hosts regular art exhibitions, events, talks, and pop-ups outside of the web. We also have a weekly column in Domain magazine (The Age / Sydney Morning Herald).

e-architect is an award-winning online magazine focusing on architecture and design. The blog features a wide range of topics concerning the industry, from small business advice to home renovations and eco-friendly methods.
e-architect is an excellent resource for learning about architecture at all scales and styles. The articles on the site are not just images; they have interviews with the architects and photographers that make them unique.

The Architecture Designs
This is an online media outlet acting as a platform where people can explore and learn about new and various architecture schools and all sorts of collections and trivia involving architecture. This broad-spectrum includes the latest fence designs and innovative ideas for structuring and furnishing a basement bar.

They regularly publish articles for our valued subscribers and readers willing to learn more and broaden their perspectives on the subject. They also have our meticulously curated database of ideas on home refurbishments, gardening and beautification projects, home decorations for occasions, and architecture, both interior and exterior, also including a bit of terraforming and landscape designing.
The blog has a professional touch, so it’s perfect for gaining inspiration and learning about upcoming projects.

Visualizing Architecture
Visualizing Architecture is a blog that originally started as an experiment in interacting with the built environment. Founders Joanne Tan and Mai Yee started this website for everyone who wanted to learn more about architecture without taking the traditional route of going through formal training. It’s also a great site for young students who want to get into the industry. The blog is updated frequently with articles on architecture and has become a one-stop-shop for anyone interested in the built environment.

The website also hosts an annual event called Visualizing Architecture Hackathon, where students come together to do research directly related to housing problems around the world. These articles and projects also give students exposure to the real world and get involved with architecture. Visualizing Architecture has already been awarded a few times for its projects, including winning the People’s Choice Award in 2014 at the World Architecture Festival Awards.

The blog also has an awesome series called Lost Architecture, which showcases some of the most interesting buildings destroyed or demolished throughout the history.

Unhappy Hipsters
Unhappy Hipsters covers everything about home decor, home financing, interior design, architecture, DIY project, and gardening.
This blog was started in 2012 by a group of anonymous architects, designers, planners, and people who work in the industry. It’s a source of interesting news about architecture and urban planning. When it comes to content, Unhappy Hipsters deliver practical examples that show how people can use the built environment to live happier lives and encourage us all to think not only about what exactly we want but how it can actually happen.
The blog is also a great source of inspiration for people who aren’t necessarily working in the industry but would still like to know more about architecture and urban planning.

Designboom is based in Milan, Beijing, and New York and has gained a global reach of 3.5 million readers and 450,000 newsletter subscribers.

Designboom aims to bring together professionals and young creatives from a diverse range of backgrounds. By publishing the latest news and key issues in the fields of architecture, design, technology, and art, their mission over the past 20 years has remained the same: unearthing the best projects and curating a selection of the most interesting aspects of contemporary culture before people can find it anywhere else.

Today, designboom is a comprehensive source with over 50,000 articles worth of useful information and insightful interviews, studio visits, documentation of new products, reviews of exhibitions, books, and historical surveys.

Young Architects
Young Architect was founded in 1980 and is now the website of over 73,000 architects. It’s a great place to learn about architecture, from how to get into an architecture career to amazing buildings around the world.
The blog’s aim is simple: to allow students and young professionals interested in architecture to understand what it really takes beyond reading books. To do this, they discuss real-life issues and scenarios that people interested in architecture face on a day-to-day basis.

If you’re interested in design and architecture, you need to follow ArchSmarter. The blog offers a wide variety of design information, including interior design, modernist furniture, colors for your house, decor trends, and more.

The blog was founded in 2011 and has had over 100 posts so far. The blog’s founder is a self-taught architect, writer, and photographer whose goal is to provide the best of architecture, design, and interiors on one site.

If you want to see innovative buildings, read interviews with famous designers or get advice for remodeling your own home, ArchSmarter is a great resource to follow. The site’s content is published in English, Chinese and Korean.

EntreArchitecture is an architecture website that has been in the game for over 15 years. The site covers everything from architectural news and design trends to interviews with famous architects and firms, events coverage, schools’ rankings, and even editorial pieces about topics rarely talked about, like sustainability.

EntreArchitecture was created to promote a culture of architecture that puts people at the center. They aim to inform their readers about what’s going on in the world of architecture and how it might affect them and provide them with useful tips for making important design decisions, which is why they often share stories from real clients.

The National Council of Architectural Registration Boards (NCARB) is a nonprofit organization made up of the architectural licensing boards of 55 U.S. states and territories. While each jurisdiction is responsible for regulating architecture practice within its borders, NCARB develops and administers national programs for candidates pursuing architectural licensure and helps architects expand their professional reach through the NCARB Certificate.

NCARB, in collaboration with licensing boards, facilitates the licensure and credentialing of architects to protect the health, safety, and welfare of the public.

It also provides public awareness about the value of professional architects.

The Architect’s Guide
The Architect’s Guide is an architecture blog featuring over 10,000 articles and videos. The blog covers all aspects of architecture, art, design, and construction, so you’ll never run out of topics to read about.

The site’s mission is to allow anyone to learn more about these fields no matter how much experience they have with them. They have a great selection of topics from “Understanding the Principal” to Tips for Designing Better Houses and so much more.

Their mission is to provide an online platform for architects, designers, and other design-oriented professionals to showcase their projects and gain recognition while helping others discover home decorating ideas.

RMJM is a global architectural company with over many years of experience in designing and constructing buildings loved by many.
Since RMJM was established in 1956, it has seen (and often participated in) some of the most significant architectural transformations of the last three generations. From 1970s camel racing grandstands in Dubai to terminals in Russia’s busiest airport in 2019, RMJM has worked on some truly unique and iconic projects, including the record-breaking Lakhta Centre, the LEED award-winning Khoo Teck Puat Hospital, and the world’s first and only rotating boat lift, the Falkirk Wheel.

The blog was founded in 2012 and offers architecture news, design trends, construction updates, and other useful information for anyone interested in architecture.

HMH Architecture + Interiors
HMH Architecture + Interiors is a leading Colorado design studio guiding people to realize their dreams and create beautiful homes that are functional, very livable and respect the environment.

The firm’s work ranges from high-end residential projects to large institutional, commercial, mixed-use developments. They design custom residences for clients seeking unique architectural environments that are both beautiful and functional.

Archutech is an online platform that provides a place for people, from both the east and west, to share everything related to new technologies that could improve the architectural design.
The website’s mission is to provide a collaborative tool where designers can have access to early-stage technology projects and equally help develop ideas through feedback.
The blog features daily updates of the latest and greatest technological developments in architecture. If you’re looking for some inspiration, this blog can provide it by providing information about the coolest buildings in construction and what they are made of.

Number TEN Architectural Group
A magazine dedicated to promoting and encouraging the practice of sustainable architecture, Number Ten was established in 2001 to open up discussion around sustainability issues. Today, it is one of the most widely read online publications on the subject.

Number TEN’s blog covers a wide range of architecture and design topics, from the birth of the cubist movement to the latest from NHK’s “Architecture Studio.” The blog features architectural critique, interviews with architects like Peter Zumthor and MVRDV, as well as personal musings about the latest in architecture and design. It is a good resource for those interested in all things related to structure.

Founded in 1997, CADdetails is the leading provider of manufacturer-specific building product information, delivering high-quality planning documents to architects, engineers, contractors, and other design industry professionals throughout North America.

While CADdetails is a leading website for CAD users, the blog also covers a wide range of topics related to architecture. CAD details provide free tutorials and guides on SketchUp, AutoCAD, and Revit. There are also articles about the latest technological advances in 3D design.
Now and then, you may find the content less related to CAD, such as articles about famous architects and their most daring designs.

Wolf Architects
Wolf Architects is a small, highly specialized firm that calls Australia home. Their blog covers all topics related to architecture and design. Wolf Architects cover the latest trends in design and interviews with leading professionals such as David Adjaye. Learn about how some of the best architects approach their projects and where they get their inspiration from.

Founded in 2000, Wolf Architects is a design studio based in New York specializing in residential projects. Wolf Architects regularly shares design concepts, construction tips, useful advice for new architects, and articles about the latest news from the industry to its followers on its website and blog.

Homedit is a home-focused website that provides inspiration and information about design, style, décor ideas to help readers visualize their dream homes. They believe in the concept of individuality, which is why they provide plenty of beautiful photos on their platform for viewers to get creative with designing an inspiring interior space personalized just for them!
Having a home of your own is one thing, but having an attractive and well-designed place to call “home” is something else. Homedit’s mission statement says that its goal is to help readers design beautiful homes with tons of articles on architecture, interior decorating ideas and DIY projects. They have 180k photos across 16k unique articles, which are both diverse in content as they cover everything from furniture choices to color schemes!

CAANdesign Was founded on 1st March 2013.
The website, first of all, create by a student who is passionate about interior design and contemporary homes. They broadcast full projects to inspire architects or homeowners who would like to change their current residence. The site includes unique designs such as megastructures and houses with ordinary appeal – they have it all covered!

Their mission is to bring architecture into everyday life by broadcasting complete projects intended to give insight on house construction and renovation ideas from some seriously talented people around the globe. If you’re looking for new inspirations, this website has plenty; take your pick since there are many interesting things related to interior design and architectural buildings that span different styles, including modernistic ones.

ArchEyes was founded in 2016 as a research Architecture blog between young architects and friends. After just a few months, the blog started receiving attention from prominent architecture critics and was featured in The Guardian and the New York Times articles. Since then, growth has been exponential year after year, with their own Alexa rank reaching Top 100K worldwide by 2020 – that’s not all! They’ve received several awards during this time, such as the THA Design & Architecture Award (2020) or the A´Best Media Awards for Best Blogs of 2019.

ArchEyes is an award-winning international site that provides its users with quality information about current architectural trends worldwide via commentary on live projects from notable industry professionals who specialize in design criticism to provide our readers.

Architecture Ideas
Architecture Ideas is an ever-growing blog that’s been around since 2008. While the blog’s content can range from contemporary architecture to urban design issues, all the ideas have one primary focus: Architecture. This blog allows its readers to explore the world of architectural photography and graphic design with a global outlook. Architecture ideas aim to attain maximum followers who take ideas from their website and build their architecture. They publish constant original design, architecture, luxury houses, or workplace-related content for them to be a go-to destination for anyone passionately looking for creative inspiration. You can contact them if you need personalized advice on your home/office building needs with the help of experts they’ve got at hand.

DesignRulz was established in September 2009 with a mission that provides complete information for architects worldwide every week, every day, soon after it happened.

This is an online information resource for architecture enthusiasts and professionals alike as there are thousands of designers worldwide who can’t keep up to date on all their favorite news sources any longer, so Designrulz serves them well by providing quick access to high-quality content from top design blogs and websites across multiple disciplines like production or expression.
The site operates as an online resource that features high-quality works of design from all over the world in tune with aesthetic principles such as beauty or significance according to critics’ standards.

ArchitectureQuote, a real estate property building construction company, aims to provide all those entrepreneurs who will build their dream home with valuable information on how to get an architect’s quote for building a property effectively. This site is basically for those interested in knowing more about architecture work and the process of getting an architect’s quote for erecting a property, and how to find the best architects by using quotes.

Arcmax Architects
Arcmax Architects is an architecture and interior design firm located in Mumbai, India. ArcMax Architects and Planners is a multinational architectural firm known for delivering excellent solutions through its team of industry-leading professional architects.

They have been providing Architecture, Design Planning, Interior designing, and Architectural Solutions that are innovative Creative memorable since inception. With years of experience in the field And Industry knowledge they’ve gained from around the world, Arcmax delivers impressive results with every project they undertake.

The designs are innovative and sustainable. They have been designing residential, commercial, and institutional projects for over 30 years now.

Bottom line:
The architecture industry is evolving rapidly and staying competitive, and you need to keep up with the latest news. We want to help by providing a list of 25 blogs covering various aspects of architecture in depth. You can’t go wrong following these architects on their respective sites or social media channels. These blogs cover information about what they are working on and other inspiring content related to design trends, development, and construction techniques.

Customer Spotlight: Chris Acchione, Wise Group Realty


Wise Group Realty
Cell – 289 380 7532
Office – 416 687 5389

Chris Acchione

Wise Group Realty


What is the best part of your job?

The favourite part of my job is constantly meeting and working with new people!

How did you land your very first listing?

I got my first listing by striking up a conversation with a stranger at a restaurant.

What makes a great Real Estate Agent?

In my opinion tenacity, persistence and too customer service make a great real estate agent! Sometimes it takes months for the perfect property to come to market. You might have to work with a client for weeks or months and see 50 properties before finding the right home. The key is to never give up and always make sure to do everything in your power to keep your client happy. This leads to repeat business! Customer service is paramount!

What advice would you give to a new agent?

My advice to a new agent is to hustle all the time. It is important for new agents to constantly go outside of their comfort zone to get their name and brand out there.

If you were not in Real Estate, what would you rather be?

If I wasn’t a Real Estate Agent I’d love to be a professional golfer!

7 Reasons Virtual Staging Helps New Construction Homes Sell Faster

When working with a homeowner to sell their home or a buyer, you know all the tricks and steps it takes to make your clients happy. As a realtor, you know what it takes to get a home sold fast and for a price, everyone can agree on. However, some of the best tricks for selling a home fast at a good value require the buyer to put in a bit more money for the sale.

When the client can’t pay for all the marketing tactics needed, you’ll need to start looking for alternatives. This is where virtual staging benefits come into play. One way relators get homes sold fast is by staging them, but this can cost thousands of dollars.

Instead, consider using virtual staging, which is more affordable and offers some other benefits as well. Curious to learn more about how virtual staging can help you and your clients sell their homes? Continue reading below to learn everything you need to know about how virtual staging helps sell a home faster and other benefits!

Of course, this way of presenting properties to clients is very new and may be confusing to get your head around.


How effective is virtual staging?

Virtual staging is a fantastic way to present your property in the best light possible. The process involves using cameras and 3D models, which give potential buyers much more insight than they would otherwise have when looking at homes on their own without any visual aids or tours available for viewing purposes. Virtual staging is a highly effective strategy for increasing conversion rates. Studies show that it can increase leads by up to 50%.

Moreover, virtual staging helps increase a home’s value. The lower cost of staging a property means more people can afford it and the added convenience of being able to view a 3-D rendering online means they can take their time in deciding whether or not it’s right for them.

What does virtual staging involve?

Virtual staging is basically presenting a property in its best possible light using cameras and other visual aids. The pictures show the home exactly as it is, while the 3D rendering gives buyers a better view of what they can expect when moving into their new digs.

Additionally, virtual staging helps drive traffic to your listing and increases exposure and interaction. It also enhances search engine optimization, so potential clients can find your listings more quickly and efficiently.

Virtual staging is an extremely helpful way to present a property to interested viewers, but it doesn’t end there. Staging also offers other benefits for real estate agents. When you’re ready to learn about what they are, read on!

1. Customized for Your Buyer

Virtual staging allows you to create a customizable experience to wow your buyers. Your first step is to determine what the buyers are looking for in a home. What’s their style or other personal preferences?

Once you’ve gathered some information on what the buyer is looking for, you can then create the perfect home for them by using virtual staging. If you’re working with a buyer, talk to them about what they want in a home. You can then create the home of the dreams in virtual reality.

Continue reading

6 Killer Marketing Ideas For New Construction

Virtual Staging, 3D Walkthroughs & Interactive Sales Kiosks Are The New Age Of New Home Marketing

New Home Construction has been booming across the country. According to a survey by Trulia, twice as many people prefer a newly built home over an older home. The biggest reasons cited are modern amenities and the ability to customize the home to their preferences during the construction process. This also means that buyers expect more from their pre-sales and builder consulting experience than ever before.

In a cut throat environment of increased competition from big players, combined with lofty buyer expectations, real estate developers have been turning to innovative digital marketing tactics to stand out from the pack.

How do you attract new construction buyers?

New construction buyers are attracted to homes that have the potential for a stable and long-lasting investment. They want their money spent wisely on building materials with lasting value, so they look out especially for new builds in areas where there’s plenty of growth coming soon or already happening right now!

If you want these customers as part of your list too it will take more than just listing your house – though this does help–you’ll also need some minor renovations like fresh paint jobs here along with w/ updates throughout; putting together packages tailored specifically around what each buyer wants from his home purchase experience can really pay off when trying to get him into one particular week.

Here are some New Construction Marketing ideas that are sure to delight your customers and help you build a Tech-Savvy Construction Company.

Virtual Staging

Virtual staging is the new wave in home staging where you stage the pictures of homes using 3D furniture and décor, instead of bringing in actual physical furniture into the house. According to NAR (National Association of Realtors), 90% of buyers cannot visualize a vacant property effectively. Virtual home staging is a cost effective way to show the potential of the property to future buyers without renting expensive furniture or hiring movers.

Virtual Staging can also allow you to stage the same space in multiple different ways tailored to each demographic. In the age of Pinterest and Instagram, the power of Virtual Interior Design as a New Home Marketing Tool cannot be underestimated.


3D Walkthrough

Most Home Builders are not marketing their properties early enough. The smartest property developers understand the power of 3D Architectural Renderings as a pre-construction marketing tool. 3D renderings give you the ability to start marketing homes as soon as the architectural plans are submitted, well before you break ground.

3D Walkthrough is a video tour of the property where the customer can virtually walk through the house before it’s built. This type of rendering goes a step further from still 3D renderings in helping convey a sense of space to potential buyers. 3D Walkthrough also takes the guesswork out of the construction process by showing the clients exactly what to expect from the final finished space.


Interactive Sales App

Modern home buyers expect more control and involvement with the home building process. The sales center experience has evolved where just having a physical office with paper brochures no longer cuts it. Innovative construction companies provide interactive lot selection and home design apps via mobile, tablets and in-office sales kiosks. Buyers can view fully furnished 3D floor plans and virtually configure their options in real-time. This level of interaction gives potential buyers a psychological ownership of the home they are configuring, helping boost sales and customer satisfaction.


Automated Drip Marketing

All of the above tactics help bring interested buyers through the door. What happens when they leave? That’s when automated drip email marketing comes into play. Drip marketing refers to pre-configured email marketing messages that go out to interested buyers at certain pre-set intervals from the time when they visited your website or sales center. You can use each email message in the chain to highlight certain aspects of the neighborhood, construction quality, available plans, options and more.

This type of marketing only needs to be designed and scheduled once. Once you set it and forget it, it pays dividends for as long as it runs. Most email marketing systems support some form of automated drip marketing. Our platform of choice is Mailchimp.

Large multifamily developers in major metropolitan markets have already been using these types of marketing strategies successfully. These are increasingly becoming accessible to smaller real estate developers as well. In a hyper-competitive business of New Home Sales, building beautiful homes and capturing buyers’ emotions using digital marketing techniques is a sure-fire recipe for success.

Free Estimates

Everyone likes free stuff better than the same thing that costs money. So offer free estimates. You can’t lose, and you may even get the business. Is your time worth nothing? If you think that, then send a free estimate to everyone who asks. You may get the business anyway.

If your time is indeed worth nothing, and I’m hoping this isn’t true, what will you say when someone calls for an estimate on a $5-10 million property? They call one guy and he says “I don’t do that.” They call another guy and he says “I’m too busy, here’s a free estimate.” You don’t have to be rude or unhelpful. Just tell them you don’t do estimates over the phone and offer something more worthwhile.

Create Content

You can stay in business by making it your goal to be an expert with content creation. The more you create and provide free valuable information about your industry with articles, videos, etc., the more you will be noticed. You may even attract new business partners or team members with your name recognition for being an industry expert. Everyone knows that the construction market is tough, but if you keep fighting then the results will speak for themselves when your business is thriving. Remember that content is king.

How do builders advertise?

So how do builders advertise? They use a variety of different strategies. Some may hire an agency to place their ads in various media, like magazines or online listings sites for instance; some might take out print ads while others are more likely to post messages on social networks with pictures from job sites if they’re active contractors that way too – Builders can use several methods to find new clients. The first and most common way is through word of mouth, where potential buyers tell their friends about what a great job they did building or buying from this company, in particular, .check them all!

How has New technology improved construction?

The use of drones and 3D printing are just two recent innovations that have changed construction in many ways. For one, they allow architects to see what their designs will look like before pouring any concrete or laying down steel beams; this is especially helpful when making complex mazes with narrow widths- something not possible without these new tools! As well as helping designers imagine structures much more efficiently than ever before (and even saving time), there is another significant advantage: reduced accidents rates because workers can work from distance instead of having close contact during installations.

New technology has revolutionized the way that construction projects are managed. Gone are the days where a builder could only work on one site at once; now they can monitor everything from anywhere with just their cell phone or laptop!


If you could only hire one contractor to build your dream home, wouldn’t it make sense that you would use a subcontractor with the most experience and best reputation in the business? Why then, should homeowners entrust their biggest asset (their home) to a construction company without vetting their credentials ahead of time? Doing so could be a costly mistake. Skipping the due diligence process and hiring a construction company based solely on price can have dire consequences for your project.

In this article, we outline the steps homeowners should take before signing any construction contracts to ensure their dream home becomes a reality instead of a nightmare. Builders’ financial stability is the foundation upon which every successful construction project is built upon.

Builders who can afford to purchase enormous amounts of excess materials throughout the year are always in a better position than those who don’t. This allows for much higher profit margins and more negotiation power with subcontractors. A sound financial footing equates to lower construction costs, increased customer satisfaction, and peace of mind for homeowners.