Sell Real Estate Listings Faster: Your Guide to Understanding Digital Staging

Are you still marketing real estate in the classified section of your local newspaper? Probably not because like most realtors, you now use a range of online marketing resources.

Today instead of blurry, grainy images, you can showcase your listings with sharp, detailed images.

But wait, what about those challenging properties—the vacant, the worn out, and the ones with tenants living in them? The homes all agents wonder how they’ll ever encourage buyers to look at.

The answer is digital staging.

While it’s not a new technology, it’s grown up over the last few years. If you’ve not considered virtual staging solutions for the homes you’re listing, this post is for you. It’s also for agents who aren’t quite sure how it works and if it’s worth it.

Read our short guide and look at real estate through a different set of lenses.

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Attract Potential Clients with 3D Architectural Rendering

3D architectural rendering services are a fantastic way of improving your marketing campaigns for any given building or property.

In fact, It is common knowledge that people are much more engaged with visual representations over swathes of data.

Looking at top-down blueprints compared to 3D maps of a potential property is much more engaging. This is why rendering services in the real estate industry has become a game-changer.

Of course, this way of presenting properties to clients is very new and may be confusing to get your head around.

However, the benefits are many – we’ve listed some of the ways in which 3D architectural rendering can help your efforts.

1. Attracting Clients With 3D Renders

The brain is wired to favor particular shapes, oftentimes more than others.

When using 2D images to present a potential property, it is difficult for clients to get a true idea of the dimensions of said property.

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Outdated Kitchens Made Pretty With Virtual Staging

The kitchen is the heart of any home. With kitchen design trends changing every year, older homes with outdated kitchens become harder to market. That’s where PadStyler Virtual Remodeling comes in. We help you showcase the true potential of any property with a virtually updated kitchen. 

Marketing Tip: You can also include remodeling contractor estimates for potential buyers to renovate the kitchen  

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After

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Why Sellers Are Choosing Virtual Staging Over Traditional Home Staging

What’s so great about virtual staging and why is it on the rise? Find out why more sellers are choosing virtual staging over traditional home staging.

If you’ve bought or sold a home in the last few years, you’ve felt the winds of change in the real estate market. It’s not only about fluctuations in home inventory, or ups and downs in interest rates.

Real estate is going virtual! And the transformation from traditional to virtual didn’t just begin yesterday.

We’ve exchanged print marketing for digital marketing. Most shoppers get their first look at homes for sale by clicking a mouse instead of poring over the real estate section in the Sunday newspaper. Sellers (and buyers) are even using virtual real estate brokers.

Many sellers love a popular marketing tool known as virtual staging.

If you haven’t heard of it, here’s your chance to learn about why sellers are choosing virtual over traditional home staging. Keep reading and see if you don’t get excited about this intriguing sales and marketing tool!

Virtual Staging

When a real estate agent suggests staging your home, what comes to mind?

Moving all the furniture around? Giving your home a deep clean? Maybe you grab your brush and go for the latest trendy paint colors.

It’s one thing to refresh a home with a coat of paint and professional cleaning. Then you can stage with your furniture and a few tasteful accents. Traditional staging works if you own a houseful of high-end furnishings.

But if your décor is a little blah, or if you’ve already moved out of your home, traditional staging isn’t as effective.

Empty homes offer little in the way of curb appeal. Remember, before most buyers ever see the yard and front entryway, they’ve seen inside through an online real estate website. Those empty rooms look like boring boxes.

Welcome to virtual staging!

A professional photographer takes real photos and then uses software to change the furnishings and other décor. Sellers like the way virtual home staging creates the wow factor.

And while virtual home staging may be new to you, it’s not new to the real estate field. Remember the last recession? People lost homes and many abandoned them altogether.

Back then, virtual staging helped both homeowners and banks make abandoned properties look better in one or two clicks.

Stand Out in the Crowd

Sellers also like this method of home staging because it can make a property stand out.

A well-staged listing shows a home with high-quality furniture and professionally decorated rooms. Stage virtually and help buyers fall in love with the home they want rather than the one they see in person.

Virtual staging can connect buyers emotionally to your home. No buyer can resist seeing a home in person when they’ve already formed a connection virtually.

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